As a sales manager, you know that cold emailing can be an effective way to reach new customers. But what's the secret to writing a great cold email? And how can you overcome the natural nervousness that comes with reaching out to someone you don't know?
The good news is, we have the answer to both of those questions. In this blog post, we'll share the secret to writing an effective cold email and some tips for overcoming the nerves that come with it.
The Secret to an Effective Cold Email
Most salespeople make the mistake of thinking that a great cold email is all about the offer. They spend hours crafting the perfect subject line and come up with an offer that's too good to refuse. But what they don't realize is that the key to an effective cold email isn't the offer, it's the relationship.
You see, people do business with people they know, like, and trust. So, your goal with a cold email should be to start building that relationship from scratch. How can you do that? By showing them that you understand their needs and pain points.
When you're writing a cold email, always keep the person on the other end in mind. What are their needs? What are their pain points? How can you help them solve their problem? Once you've answered those questions, you'll be well on your way to writing an effective cold email.
Tips for Overcoming Nervousness
Even if you're following our advice and focusing on building a relationship instead of making an offer, it's only natural to feel some nerves when reaching out to someone you don't know. After all, most of us have been taught since childhood not to talk to strangers!
Here are a few tips for overcoming your nerves and making that first contact:
· Remember that everyone is busy and appreciates being contacted about something relevant to their interests
· Keep your message short and sweet- no one wants to read a novel
· Avoid jargon- use language that anyone can understand
· Don't take it personally if you don't hear back right away- they're probably just busy!
· Follow up after a week or two if you haven't heard back- persistence pays off!
Cold emailing can be an effective way to reach new customers- but only if it's done right. In this blog post, we shared the secret to writing an effective cold email (it's all about building relationships!) as well as some tips for overcoming nerves and making that first contact. So what are you waiting for? Get out there and start building those relationships!