SMS marketing can be a powerful tool to increase revenue for your business - but only if it's used correctly. In this blog post, we'll explore how SMS marketing can be used effectively to increase revenue, and how to avoid common mistakes that can lead to lower ROI.
There are a few key things to keep in mind when using SMS marketing to increase revenue:
1. Make sure your target audience is opt-in. One of the most important things to remember with SMS marketing is that your target audience must be opt-in. This means they've given you explicit permission to send them marketing messages via text. Otherwise, you risk coming across as spammy and alienating potential customers. The best way to ensure your target audience is opt-in is to use a keyword campaign. For example, you could promote a keyword like "Text DISCOUNT to 12345" on your website, social media, and other marketing materials. When customers text that keyword to your number, they'll automatically be subscribed to your SMS list.
2. Keep your messages short and sweet. Since SMS messages are limited to 160 characters, it's important to make every character count. Keep your messages focused on one call-to-action, and make sure that call-to-action is clear and concise. For example, rather than saying "Click here for our latest sale!", say "Text SALE to 12345 for 20% off your purchase!"
3. Use attractive visuals. Because an SMS message is essentially just text, it's important to use attractive visuals to capture attention and encourage clicks. Include a compelling image along with your call-to-action, and make sure the image is properly sized for mobile devices. A good rule of thumb is to keep images under 1MB in file size.
4. Send messages at the right time. Timing is everything when it comes to SMS marketing. You want to make sure you're sending messages when your target audience is most likely to be checking their phones - which generally means during waking hours like early in the morning or evening, or during work breaks like lunchtime or after work hours. Avoid sending messages late at night or on weekends, as people are less likely to check their phones during those times.
SMS marketing can be an effective way to increase revenue for your business - but only if it's used correctly. By following the tips in this blog post, you can ensure that your SMS campaigns are driving real results for your bottom line. Cheers!